Marketplace Seller Profile

When you select platinum jewelry, you’re buying a product that consists of a metal that’s almost entirely pure – 90-95%. Mined from deep within the Earth and transformed for jewelry use with a minimum of other ingredients, platinum’s luster, strength and durability are legendary. But its purity—used in the finest jewelry at a ratio of 950 parts per thousand—makes platinum the finest metal available on the market today.

Platinum is 30 times more rare than gold. If all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold, however, would fill three pools. Think about that when you compare platinum with other precious metals, especially if you’re in the market for an engagement ring or wedding band. Precious platinum is truly as rare as your love.

It takes a lot to say “forever,’ but when you’re selecting bridal jewelry—or any jewelry, for that matter—it’s important to know that platinum is truly eternal. This noble metal, one of the strongest, natural materials on the planet, is also one of the longest lasting. Jewelry made from platinum will not thin like gold when worn over time. Platinum is also extremely malleable, meaning that it can be made into almost any type of jewelry. And despite its strength, scratches can be polished out of platinum with relatively little loss of material.