With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fueled the brand’s continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry – and beyond.
Bulova’s industry innovations included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.
With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fueled the brand’s continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry – and beyond.
Rubaiyat, a name with poetic significance and sensuality, was chosen by Bulova in 1917 for its first-ever woman’s timepiece. Now a hundred years in the making, the Rubaiyat heritage has been reinvented with a collection that honors our first expression of a lady’s timepiece
Vintage 1960s-inspired design with self-winding movements and exhibition case backs showcase Bulova’s meticulous craftsmanship.
