The Story of Us

About Gem + Jewel

Welcome to Gem + Jewel! We are proud to be the first e-commerce aggregator of the finest quality jewelry sources worldwide. Gem + Jewel’s ground-breaking business model connects local, independent jewelers - who may not necessarily advertise their products to the general public - with customers the world over, affording them first time access to exceptional jewelry and timepieces of the highest caliber.

The team here at Gem + Jewel has expertise in all areas of the jewelry business. We have top level designers, manufacturers, retailers, customer service and concierge experts on board, all of whom share a passion for helping you find the finest, most distinctive jewelry anywhere – at the best prices you'll find online or offline. We offer complimentary shipping and returns on all orders as part of the Gem +Jewel seamless shopping experience.

Similar to the natural world, when groups of animals or flocks of birds move together instinctively in perfect collaboration with each other, and with a singular purpose, we want you to think of us as your personal team of synchronized professionals, moving in unison and working together with one goal in mind – your complete purchase satisfaction.

The designers and retailers at Gem + Jewel combine an outstanding selection of superior pieces with impeccable customer support. Our retail partners are independent jewelers, family-owned businesses with deep roots in their communities. We're proud to introduce these established jewelry retailers to you – and we know you will find the products they offer of superlative quality and value. No matter where you live, Gem + Jewel is the ultimate online jewelry marketplace.

Shelia Bayes

Who We Are

Gem + Jewel CEO/Founder Shelia Bayes is living proof that if you're passionate about what you do, you don't need a big budget to become a smashing success.

Over two decades ago, Bayes opened her own jewelry store with little more than a dream and a drive to succeed. Now, after 25 years of helping her customers create unforgettable memories, Bayes is bringing her incredibly high standards and dedication to top-notch customer service from the brick and mortar world to the online space with the creation of Gem + Jewel – the ultimate e-commerce jewelry destination.

No stranger to industry accolades, Sheila Bayes has been named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for 12 years running.

How we work


Purchase with confidence every time you shop with Gem + Jewel. Every item on found on our site has been hand-selected for its beauty and unique style.


You're about to enjoy the biggest, most unique selections of handcrafted jewelry found anywhere. The Gem + Jewel marketplace is the result of bringing together hundreds of the world's most creative and independent jewelry retailers in one, easy to browse location.


There's nothing more important to us here at Gem + Jewel than the customer experience. That's why we've created a customized checkout experience that's fast and easy to use.


Every order from Gem + Jewel is shipped safely and securely using a standard 2-3 day delivery service.


Monday - Sunday

9:00Am - 6:00Pm ET

Contact Information